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Ford Focus Orchestra
By Simon James | February 7, 2008
The latest Ford Focus TV commercial hit the screens in the UK this week. Featuring an orchestra playing instruments constructed from Ford Focus car parts. Interesting but not as interesting as you might imagine. It sounds so close to a traditional orchestra that you’d be hard pressed to spot the difference. Create Digital Music has a scoop interview with sound designer Bill Milbrodt who created the instruments (yes they really are made from the parts of a Ford Focus).
Would have been more appealing to me to hear more of the character of the car in the sound rather than just trying to replicate traditional instruments. It almost makes the instruments in the ad little more than props, and as Bill Milbrodt says in his CDM interview, it would have been cheaper to do it with a real orchestra.
I think overall it is the right sound for Ford. I don’t think Musique Concret is a particularly good fit for their brand.
See the extended ad here.
Topics: Sound |